Lastly, there are few ads and no links to drive traffic away from seeing and interacting with your content. If a user adds your business as a friend, they can easily see that you’ve added a Story and play it. There’s also no algorithm hiding your posts. There’s less competition, and therefore, you’re more likely to stand out. So why would you want to market your company on Snapchat? If you’re not willing to think outside-the-box, experiment, and have a little fun, then it’s not the right social media marketing platform for you - at least not right now. Brand messaging that feels too professional is seen as boring on the app. It’s about personalized messaging, real-time video, emojis and doodles, and quirky content - It’s raw and full of personality. That’s the first thing you need to understand: This social media platform isn't like any other platform out there. We’re not suggesting that you sign up without a strategy, an understanding of its user base, and most importantly, a commitment to creating content that may be completely different from anything you’ve created before. Marketing your business on Snapchat isn’t for every company.

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